Why I Built It Myself
I have been doing SEO and digital marketing for 4+ years. I have helped e-commerce brands go from page 3 to page 1. I have dropped CPAs by 38% for B2B clients. I have managed 10+ websites at the same time.
But I never had a clean place to show all of that.
So I made one. Entirely by myself. I used a vibe coding app to build the site - meaning I described what I wanted, and the AI helped me ship it. But here is the thing most people miss when they vibe code a website: the code is the easy part. The SEO is where most people drop the ball.
I did not drop the ball.
The Technical Setup I Did Before Writing a Single Word
Before I published anything, I made sure the foundation was solid. This is something I tell every client - and I practiced what I preach.
1. Google Search Console Setup
The first thing I did was connect my site to Google Search Console. This is non-negotiable in 2026. You cannot track what Google thinks of your site without it. I verified ownership, submitted my sitemap, and checked for crawl errors before the site even had traffic.
Most new website owners skip this step or do it weeks later. That is a mistake. You want Google to start understanding your site from day one.
2. XML Sitemap
I created and submitted a proper XML sitemap so Google could find and index every page - homepage, service pages, blog posts, about page - all of it. A sitemap is basically you handing Google a map of your house instead of making it guess which rooms exist.
3. Robots.txt
I set up a clean robots.txt file to tell search engine crawlers which pages to index and which to leave alone. This is one of those small technical details that separates people who understand SEO from people who just think they do.
4. Meta Tags, OG Tags and Twitter Cards
Every page on my site has a unique meta title, meta description, Open Graph image, and Twitter card. This matters for two reasons: Google uses this data to understand your page intent, and when someone shares your link on LinkedIn or WhatsApp, it shows up with a proper preview instead of a broken blank card.
5. Canonical Tags
I set canonical tags on every page to avoid duplicate content issues. This is especially important for portfolio sites that might have overlapping service descriptions or repeated content blocks.
How I Ranked for My Own Name on Google
Getting ranked for Suraj Kumar Chandravanshi was both a personal goal and a strategic one. Here is what I focused on.
Consistent brand signals - I made sure my full name appeared naturally in the page title, meta description, about section, footer, and structured data. Not stuffed. Just consistent.
Social profile alignment - I linked my LinkedIn, Instagram, Twitter/X, and Reddit profiles from the site. Google uses these external signals to confirm that a real person with a real professional presence exists behind the website.
Publishing content under my name - My Growth Logs blog posts are all bylined to me. Every time I publish a new article, it adds another indexed page that Google associates with my name.
Within weeks, searching Suraj Kumar Chandravanshi on Google brings up my website, my social profiles, and my blog posts. That is personal brand SEO working exactly as it should.
Writing for Google AND for AI in 2026
In 2026, ranking on Google is only half the battle. The other half is getting picked up by AI tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. These systems are answering millions of questions every day, and they pull their answers from content that is structured, trustworthy, and genuinely helpful.
So when I write for my Growth Logs, I write with both in mind.
Rules I Follow for Google in 2026
Search intent first, always. Before I write anything, I ask: what is the person actually trying to accomplish when they search for this? Not just what words they typed - what problem they need solved.
Demonstrate real experience. Google EEAT framework rewards content written by people who have actually done the thing. When I write about dropping a client CPA by 38%, I share the actual campaign structure, the match type changes, and the negative keyword rebuild. That specificity is what Google rewards.
Structured, scannable content. Headers, short paragraphs, bullet points where they make sense, and a clear logical flow. Google wants to understand your content quickly. So do real readers.
Core Web Vitals. My site is built on Next.js and deployed on Vercel. This means fast load times, good LCP scores, and stable layout. Technical performance is still a ranking factor.
Rules I Follow for AI Tools in 2026
Write in clear, declarative statements. AI tools prefer content that makes direct claims and backs them up with specifics. I reduced CPA by 38% by restructuring match types and rebuilding negative keyword lists from scratch - that is something an AI can extract and cite.
Answer the question directly before going deep. AI Overview and Perplexity-style tools scan for the direct answer first, then context. Put your most important statement at the top of each section.
Build topical authority, not just keyword coverage. If every article I write about SEO, Google Ads, and content strategy is deeply useful and consistently attributed to me, over time AI systems start to associate my name with expertise in those areas.
What the Growth Logs Taught Me About Consistency
When I started publishing my Growth Logs - notes and case studies from my real work - something shifted.
It was not just about rankings. It was about building a body of work that proved I knew what I was talking about. Articles like my 90-day SEO experiment, my keyword research framework, and my AI workflow system are not just blog posts. They are evidence.
Evidence that I have done the work. Evidence that I think clearly about problems. Evidence that I communicate in plain, useful language.
That evidence is what gets you hired. It is what gets your content cited by AI tools. And it is what turns a portfolio website from a digital business card into an actual asset.
What I Learned About Myself
Building this site taught me things that 4 years of agency work did not.
When you work on client websites, you are always optimising for someone else's goals. When it is your own site, every decision is yours - and every result, good or bad, is yours too.
I learned that I actually enjoy the building part as much as the strategy part. I learned that shipping something imperfect and improving it is always better than waiting for perfect. And I learned that the best way to prove you can do something is to do it publicly, under your own name, and let the results speak.
If You Are Building Your Own Site, Here Is What to Do First
- Set up Google Search Console before you launch - not after.
- Create and submit an XML sitemap on day one.
- Write unique meta titles and descriptions for every single page.
- Build your content around genuine expertise and real experience - not just keywords.
- Publish consistently, even if it is just once a week.
- Write for humans first. Write for Google second. Write for AI third. In that order. Always.
Frequently Asked Questions
How did you build your portfolio website?
I built it entirely on my own using a vibe coding app. I described what I wanted, the AI helped me code it, and I handled all the SEO setup myself - Search Console, sitemap, robots.txt, meta tags, canonical tags, and blog content.
How long did it take to rank on Google?
Within a few weeks of publishing with proper technical SEO in place, my site started appearing for searches of my name Suraj Kumar Chandravanshi. Consistent publishing of Growth Logs accelerated this.
Do you need to know how to code to build a portfolio site?
Not anymore. With vibe coding tools, you can describe what you want and get a working site built. The more important skill is knowing how to set up the SEO correctly after the site is built - that is what most people skip.
What is the difference between ranking on Google vs getting picked up by AI tools?
Google ranking depends on technical SEO, backlinks, content quality, and EEAT signals. AI tools like ChatGPT and Perplexity pick up content that is structured, specific, and citable - meaning direct answers, real data, and schema markup matter a lot.
Can I hire you to do this for my website?
Yes. I offer SEO consulting, technical audits, and full content strategy for brands that want measurable organic growth. Reach out at surajkrchandravanshi@gmail.com or via the contact form on my site.
Final Thought
SEO in 2026 is not complicated. It is just harder to fake.
The tools are smarter. The algorithms are better at detecting real value versus manufactured signals. And AI tools are now surfacing content to millions of people who never even open a search results page.
The only sustainable strategy - for Google, for AI, and for your own reputation - is to build something real, share what you actually know, and do it under your real name.
That is what I did. That is what I am still doing.