Step 1
Google Ads
Google Ads Management in India - ROAS-Focused, Data-Backed
Google Ads management for Indian and global brands focused on cleaner tracking, stronger lead quality, lower CPA, and profitable campaign decisions.
Search campaigns, conversion tracking, CPA control, and ROAS clarity
-38%CPA improvement reference
4.2xROAS case study
weeklysearch term optimisation
Diagnosis
The Google Ads Problem I Solve
Google Ads waste happens when campaigns are built around clicks instead of qualified demand. I rebuild structure, intent, keywords, copy, negatives, landing page fit, and reporting so every rupee has a clear job.
Search intentUser journeyMeasurement
Process
My Process
A clear sequence keeps the work crawlable for search engines, understandable for users, and measurable for business decisions.
Step 2
Conversion tracking review
Step 3
Keyword and match type cleanup
Step 4
Ad copy testing
Step 5
Negative keyword expansion
Step 6
Weekly optimisation
Deliverables
Practical Outputs
No vague strategy deck that disappears after one meeting. These are the assets and decisions that move the work forward.
Campaign restructure
Search term review
Ad copy variants
Negative keyword list
Landing page notes
CPA and ROAS reporting
Proof
Case Study Reference
-38% CPA and 4.2x ROAS for a B2B services campaign after restructuring search campaigns and improving lead quality.
Explore related Growth LogsFit
Who This Is For
Lead generation teams
B2B service brands
Local businesses
Founders spending on ads without clear reporting
Next Best Links
Related Services
Purposeful internal links help visitors and search engines understand how each service connects.
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Frequently Asked Questions
Can you reduce wasted Google Ads spend?
Yes. I review search terms, match types, conversion actions, landing pages, and lead quality before scaling budgets.
Do you manage reporting?
Yes. I build simple reporting around CPA, ROAS, lead quality, and conversion trends.
Do you work with small budgets?
Yes, if the offer, tracking, and landing page are strong enough to test responsibly.
How much should a business spend on Google Ads?
The right budget depends on CPC, conversion rate, lead quality, and sales value. I usually start with a controlled test budget before scaling.
Why are my Google Ads getting clicks but no leads?
Common reasons include weak search intent, broad match waste, poor landing page fit, broken conversion tracking, or an offer that does not match the keyword.
Do you set up conversion tracking?
Yes. I review GA4, Google Ads conversions, lead forms, call actions, and thank-you pages so decisions are based on real outcomes.
Strategy call
Ready to talk about Google Ads?
Direct access to the strategist doing the work. No account layers.